Jo Saunders is known as the LinkedIn Demystifier as she helps professionals connect and communicate authentically with their target audience using LinkedIn. In this episode, Jo shares her wisdom and you will learn:Her worldwide social marketing business - When she discovered her love for writing and what she did to manage over 100 pen friends - What it means being known as the linkedIn Demystifier and what that means to Jo and her brand - How bloggers can use the power of linkedIn to better their blog and amplify themselves - How bloggers can give a great digital first impression on LinkedIn - Why you need to pay attention to your LinkedIn headline and profile - How to write your summary to get readers to click through to your blog - What types of Call to Actions you can use on LinkedIn - Why you should publish your content on LinkedIn and why you should never ditch your blog - Why links from LinkedIn to your blog are important - Which metrics matter on LinkedIn and what they mean to your blog - How up can tell how you rank in your own network and industry andwhy you need to remember to market your content and ways in which to share it.