Mel discusses, how she went from building a restaurant to building a blog -What sort of voice you should use to be able to communicate with your readers.Why you should follow a format when you blog -How to talk to your audience and practical tips to get your words down on paper to sound real -Which voice recorders you can use to speak your blog -The best way to drive business to your blog -Why you should blog regularly -What blogging consistently can do for you -Why you should go the ‘slow burn’ when blogging.