•How to be polished online•How to sound like you’re talking intimately in a blog•Why you should sell a ‘story’ instead of a product•What is authentic blogging•Why you need to have a structured business blog from time to time•How to come up with a Blog Post idea•Why it doesn’t matter how you actually blog•How she went from ‘Bikini’s and Love’ blogger to the Huffington Post•The trends coming up in blogging•The point of blogging•Why we don’t take anything at face value anymore